Helping the Natural History Museum transition from a passive catalogue to an inspiring catalyst for change. Developing a powerful, monolithic brand architecture, creating a single source of truth that unified various departments—from scientific research to retail—under one cohesive, digital-first visual language.

For an organization as complex as NHM, the system had to be both rigid enough for consistency and flexible enough for character. By developing comprehensive guidelines that empowered internal teams to manage major sub-brands—such as Wildlife Photographer of the Year and the Urban Nature Project—we ensured they felt like part of the same family. We also simplified the friction points of daily operations by creating clear accreditation rules for global partners and bespoke packaging standards for the retail team.

This project was about building a logic that works harder across every touchpoint. Whether it’s a social media asset, a landmark exhibition, or a physical product in the museum shop, the brand now speaks with one voice. By providing these functional, future-proof tools, we ensured the NHM team could focus on their mission, confident that every piece of content remains accessible, on-brand, and impactful.

“With a bolder and more contemporary voice the new brand positioning can better engage both existing and new audiences and help us highlight how the Museum is finding solutions to the urgent issues that face our planet.”

Richard Orr, Head of Marketing

“With dynamism and motion at its heart, our new brand reflects the catalytic power of our collections, world-leading scientific expertise and enormous audience reach.”

Lucy Clark, Head of Public Space Programme

Tasked with defining a unique position for the Young V&A, we developed a flexible design system that sits seamlessly within the established V&A parent brand. This project was framed as “digital-first,” specifically designed for high-impact social engagement and modern accessibility standards, while reaching a more diverse audience through a “Seriously Spirited” tone of voice.

A core component was managing complex stakeholder coordination across multiple departments to ensure the system was truly inclusive. We delivered a toolkit that empowers internal teams to create characterful content independently, bridging the gap between a world-class institution and community participation.

“A momentous milestone in the evolution of its identity and underscore its core purpose – to champion, nurture, and inspire the innovators of tomorrow and build creative confidence in the young.”

Dr Helen Charman, V&A Director of Learning, National Programmes and Young V&A

For this landmark exhibition, we designed an efficient, cost-effective system for interpretation graphics and 3D structures within an expansive gallery space. Managing a vast quantity of unique artefacts required a meticulous design logic that prioritised an immersive, yet fully accessible, visitor experience.

The project demonstrated our ability to deliver high-craft, sophisticated graphics that guide visitors through complex narratives. By balancing spatial creativity with operational efficiency, we helped create the Design Museum’s most successful exhibition to date, proving our capability in handling high-volume exhibition deliverables with critical and commercial acclaim.

“Would the Design Museum, a lively institution that inexplicably does not benefit from statutory public funding, be able to put on a show worthy of Kubrick’s remarkable body of work? The answer is… an emphatic, yes.”

Will Gompertz, BBC Arts Editor

“Stanley Kubrick is the Design Museum’s most successful exhibition in terms of ticket sales, visitor response, and critical reaction. As a curator, it was hugely satisfying to work with the team on the design of every aspect of the show. There was a real meeting of minds on how best to tell the story of a great filmmaker, in a way that impressed those who knew everything about Kubrick, and delighted those who didn’t.”

Deyan Sudjic, Director of the Design Museum

We evolved the GOSH Charity brand into a digitally native identity system that respects its iconic heritage while ensuring modern accessibility. By introducing a refined “Courageous Champion” framework, we created a distinctive visual language that remains consistent across every touchpoint, from high-stakes digital campaigns to sensitive emotional storytelling.

The result was an inclusive system that was extraordinarily well-received by internal teams and external audiences alike. Our work extended to delivering a large-scale integrated campaign across the Southwest and London, demonstrating our ability to manage vast deliverable lists—including the UK’s largest digital screens—with precision and conviction.

“We’re hugely excited by what our refreshed brand will enable us to do, better communicating our purpose and inspiring more people to join us in our mission. This will allow us to make a greater impact on the hundreds of children treated at GOSH daily, as well as those with rare or complex illnesses worldwide. Because we believe no childhood should be lost to serious illness.”

Emma Guise, Director of Marketing and Communications

This project involved developing a unique visual language derived from archival cues to create a narrative-led exhibition and marketing campaign. We worked closely with curators to translate complex archives into a sophisticated, premium experience that captured the craftsmanship and glamour of the brand without falling into industry clichés.

Our role spanned art-directing the entire campaign, publication, and cinematic installations. This case study reflects our ability to create bespoke identities—similar to the RWA’s Annual Open requirements—ensuring every touchpoint, from POS to large-scale digital displays, retains a curated feel while remaining technically robust.

“Intelligently curated and stunningly designed”

Forbes

“It’s not the first exhibition commemorating Ferrari’s 70-year history – but it may be the finest.”

Motor Sport Magazine