Rolls-Royce Arts Programme

Rolls-Royce Arts Programme

A forward-looking vision by Rolls-Royce that fosters creativity through collaboration. For artists who share our passion for pushing technical and conceptual boundaries.

The identity of the Rolls-Royce Art Programme which is now named Muse (after Rolls-Royce’s iconic Spirit of Ecstasy) were revealed alongside a brand film and bespoke publication in a gala event at the Serpentine Gallery, all of which were designed by the Pentagram team.

Studio
Created as part of Team Willer at Pentagram

Deliverables
Identity
Spatial Design
Film and Motion
Publication
Design System

Studio:
Pentagram
Partners:
Marina Willer
Associate Partners:
Stuart Gough
Hamlet Auyeung
Design:
Cleber de Campos
Marta Gaspar
Ana Lapa
Project Management:
Jenni Kaunisto
Kate Blewett

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