Cazana
Cazana
Using big data and analytics to enable motor retailers, insurers and lenders to give unbiased insights and accurate evaluations.
Working closely with Cazana’s CEO and select committee to develop their brand position and statement ‘See the full picture’. This was used visually by zooming in and out of content, reflecting Cazana’s sense of perspective.
“This rebrand of Cazana represents a significant step in the company’s evolution and our aspiration to be the global vehicle data provider. While we’ve always been well known for trustworthy, accurate, credible data and industry knowledge, this new brand better encompasses this and is much more appropriate for the next step of the Cazana journey—taking our automotive insights global to support businesses and consumers worldwide.”
Tom Wood, Cazana CEO
Studio
Created as part of Team Willer at Pentagram
Deliverables
Brand Strategy
Visual Identity
Design System
Guidelines and Toolkits
Measurables
The visual identity helped enable a sale to Cazoo for £25m
Outcome
The C symbol is created through a pattern of dots which is applied across the graphic language in marketing materials, social channels and the Cazana website – with a set of UI assets to be used across digital products to unify the brand experience.
The symbol is accompanied by a bright palette of blues and greens, alongside a selection of more muted soft greys which provide contrast. The palette is used extensively throughout the various infographics, and also improves functionality across all of Cazana’s digital products. Colophon Foundry’s Basis Grotesque has been used throughout to provide clarity and legibility across all of the brand communications.
The identity has been applied to marketing materials, social channels and the Cazana website—it will also be adapted to the product UI to bring a unified brand experience. As well as showcasing the company’s products and offer, the website also hosts sections on Cazana’s mission statement and vision for the future, and features a blog with ongoing resources and industry insights.
