Brew by Numbers
Brew by Numbers
Founded by Tom Hutchings and Dave Seymour in 2011, Brew by Numbers is a unique microbrewery in South East London, known for their high-quality and innovative craft beer. The recipe and its evolution began when splitting batches at different stages to create variations of each brew. With over 330 different recipes to date, BBNo creates beers that are setting the bar for quality, distinct taste and quirky experience under the utmost levels of care and attention.
As the name suggests, BBNo’s idea and story revolve around numbers – the entire catalogue is built around a system of numbers, indicating the beer style. Tasked with refining the identity to better communicate the brand and it’s personality.
Studio
Created as part of Team Willer at Pentagram
Deliverables
Visual Identity
Design System
Packaging Design
Measurables
The brand went on to raise over £500K in crowd funding
Outcome
The new concept fully embraces BBNo’s cataloguing system, using it to define the brand, making each number the hero. Reshaping the hierarchy – pulling focus to the beer style using large typography and emphasising numbers in a fun and playful way – helping customers navigate their way through the brewery’s diverse range of products.
This approach was applied to variety of channels including packaging, digital platforms and merchandise.
Part of the project also involved refining the logo to maintain consistency across a number of applications and making it more balanced when stacked.
